The problem
Referrals are unpredictable — and hope is not a pipeline
Most home-service firms grow on referrals and repeat work. It's great business — until a quiet month hits and there's nothing in the pipeline to fall back on. The commercial contracts, the property-manager relationships, the recurring-maintenance deals — the highest-value, most reliable work — rarely just come to you. You have to go and win them.
The trouble is, outbound done badly is worse than none at all. Generic "we do plumbing, need any work?" emails get deleted. Cold calls with no angle get hung up on. Reaching the right people, with the right proof, consistently across every channel, is a full-time job nobody in a trades business has time for.
What we build
A proof-first outbound engine across four channels
A Vagus Labs outbound system finds the right decision-makers, reaches them across LinkedIn, email, phone, and SMS, and leads every conversation with proof — your results, reviews, and guarantees — so replies are high and the meetings are real. We build it, write it, run it, and book the meetings straight into your calendar. You just show up and close.
How the system works
We define your ideal customers — property managers, landlords, letting and estate agents, facilities managers, developers, and local businesses — and build a clean, verified list of the exact decision-makers worth reaching.
Every message leads with proof — real results, case studies, reviews, and a concrete offer or guarantee. No "just checking in"; a genuine reason to reply, written in your voice, for each channel.
Personalised, multi-touch LinkedIn and email sequences run on dedicated, warmed-up infrastructure that protects deliverability and keeps you landing in the inbox — not the spam folder.
AI voice agents dial your list at scale, deliver the pitch, handle common objections, qualify interest, and book the warm ones — with a clean hand-off to a human whenever a call needs one.
Targeted SMS adds a fast, high-open channel to follow up, re-engage quiet prospects, and nudge interested ones over the line to a booked call.
Interested prospects are booked straight into your calendar. You get one dashboard: prospects reached, replies, positive responses, and meetings booked — by channel — so you can see exactly what's working.
What's included
Everything, done for you
- Ideal-customer profiling and verified list building
- Proof-first copywriting — LinkedIn, email, call scripts & SMS
- Fully managed LinkedIn outbound campaigns
- Cold email infrastructure, warm-up, and deliverability management
- AI cold calling at scale, with human hand-off
- SMS text campaigns
- Meeting booking straight into your calendar
- One reporting dashboard across every channel
The outcome
A predictable pipeline you actually control
Instead of waiting for the phone to ring, you have a machine that reaches hundreds of the right prospects every month and lands meetings on your calendar. When you want more work, you turn it up — a pipeline you own, not one you hope for.
Figures are representative of typical deployments. Results depend on your offer, target market, and average contract value.